In an ad campaign beginning this week, Burger King is dropping its 40 year old Have It Your Way slogan in favor of a new tag line saying Be Your Way.
The new slogan, which apparently puts the King’s stamp of approval on diversity, is part of a new campaign to boost sales to a growingly health-conscious lunch crowd.
Urging people to be themselves should be very successful – after all, do you really have a choice, and who else would you be, anyway – but I have no idea how it is going to sell hamburgers.
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