Back in March, Blue Bell Ice Cream was linked to a Listeria outbreak in Kansas, and Blue Bell issued the first recall in the company’s history. All of the contaminated product was traced to a single production line in the company’s Broken Arrow, Oklahoma plant, but all Blue Bell products disappeared from supermarket freezers.
A week or two ago, it was back, and Blue Bell addicts breathed a sigh of relief.
Then last night Paul Kruse, CEO of Blue Bell, announced a total recall. "We are heartbroken about this situation and we apologize to all of our loyal Blue Bell fans and customers. Our entire history has been about making the very best and highest quality ice cream and we intend to fix this problem," Kruse said.
Blue Bell officials will initiate a "test and hold" procedure for all products made at its facilities. That means any product will be tested first and held until the ice cream is shown to be safe. No word on how long that’s going to take, but it’s going to be too long.
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