Sure, it’s true that you can’t please everybody all of the time, but sometimes a little more thought might be in order.
Enterprise Florida, a public-private joint venture that promotes business development in the state, spent $380,000 to come up with its first branding logo. What they got was a major controversy.
The problem? That bright orange men's necktie in place of the letter "i" in "Florida."
Florida news sites and Facebook lit up after the logo was unveiled last week.
"I don't think a man's necktie represents all that Florida's business community has to offer," Katherine Yanes, president of the Hillsborough Association for Women Lawyers, told The Tampa Tribune.
Susan Stackhouse, chief executive of Stellar Partners of Tampa, which runs retail concessions at airports, told the Tampa Bay Business Journal: "Isn't that special? It's clearly a strong visual that business and men go together."
Even those who are not die-hard feminists point out that neckties are not all that common in Florida where most business have dropped ties from their dress codes. The most common business attire in the state is “business casual.”
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