Here’s the story from Kate James at Gather.com:
GM Lays off Mr. Goodwrench - Victim of Economy?
It seems in these tough times even a made up spokesperson cannot keep his job. Mr. Goodwrench originally surfaced in 1974 as the face of GM’s service departments. Actually Mr. Goodwrench was dropped in the 90s when the GM service became Goodwrench Service Plus – The “Mr.” came back in 2008 in a more technology based form, but now he has been a victim of layoffs.
Starting in February the Mr. Goodwrench name will be phased out in favor of more traditional Certified Service departments for each of GM’s brands – Chevrolet, Buick, GMC and Cadillac. The move is to emphasize each of the four brands rather than their common ownership under the GM flag. That makes a lot of sense. Of course, the rebranding will likely be expensive originally, but once it is done it will probably be a good change.
Steve Hill, VP for North American Parts and Service said, "This is more than a name change, it is a declaration of our commitment to raise the bar on the ownership experience." Hopefully this renewed commitment will shine through and be a great advantage to customers.
While it is sometimes sad to see old favorites leave like Mr. Goodwrench, the promise of positive changes make it worthwhile. Overall, GM’s strategy to lay off Mr. Goodwrench sounds like a good idea and hopefully it will lead to even better service for its vehicles and the four brands. After his over 3 decades of service, hopefully Mr. Goodwrench got a good severance package.
© Copyright: News Today Online by Kate James at Gather.com
For those who fear withdrawal pains, here’s a link to a commercial - Mr. Goodwrench
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