Friday, June 22, 2012

Brave and Smart

Brave

Checking out reviews of Brave, the new Disney/Pixar release.  While there is some complaining from critics that the film is too Disney – not enough of the Pixar edginess – all seemed to agree that is still well worth seeing. 

The thing that impressed me the most, though, was that every review I checked - from Business Week through the Kansas City Star to the Vancouver Sun – had an ad for a Dallas company called Scotland Forever that sells plaid by the yard and rents kilts and full dress regalia for weddings, etc. 

Talk about smart product placement…

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