At last year’s igNoble awards, one of the winners was a brassiere that converted into a pair of gas masks in case of a chemical or biological attack. I, like most folks, had a laugh at the inventor’s expense and promptly forgot about it.
Well, the laugh may be on me. The bras are for sale; $29.99 each at ebbra.com. They come in bright red, and in sizes from 32B to 40C. I guess that more generously endowed women are out of luck – or maybe not; the company has a press conference scheduled for this morning where it is rumored that they will introduce a similar life-saving device designed for men.
Emergency Bra press conference today
September 28th, 2010
Dr. Elena Bodnar will hold a press conference today, Tuesday, Sept 28, at 11:00 am — at the MIT Museum to announce that her Ig Nobel Prize-winningEmergency Bra is now available to the public, and to present a new invention (a counterpart device to be worn by men).
You are invited to attend.
(For a bit more background info, including videos, see the blog post here.)
BONUS: A report in today’s Sydney Morning Herald, with good educational video from the Associated Press
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